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V T V audio creates history.

Posted by Hariharan Naidu

AR Rahman’s highly-anticipated and eagerly-awaited soundtrack from the film 
Vinnaithaandi Varuvaayaa will be launched on Tuesday, at a popular 
multiplex in the city. What takes the anticipation to new heights is the fact that the audio has created history even before release! There is said to be a terrific advance booking for the audio CD of the film on a shopping portal. Surely, that must be sweet music to Gautham Vasudev Menon’s ears! 
    A spokesperson for the music company, which is 
distributing the album, said, “For the first time ever, there has been such an overwhelming pre-release response for CD orders. The CD has already been marked as Number 1 in the category of ‘World Music — Far East & Asia’ on the portal, implying that it has become a topseller even before its release. This album is A R Rahman’s first, after his double whammy at the Academy Awards and just before the Grammy Awards, which is scheduled to happen in February. A sneak preview of the music of VTV was held in London on December 19 last year, where the entire cast and crew, including A R Rahman, Gautham Menon, Simbu, Trisha and all the singers, were present. Talking about the sneak peek, Gautham Vasudev Menon said, “London was a great experience. We had an unplugged performance of all the songs by the singers who have lent their voices to the album. The audience was predominantly British and they loved the music. People felt it sounded very international — hardly surprising, considering it was composed by AR Rahman. The intention was to reach out and test the music on an international audience. It created a big buzz.” 
    Meanwhile, as part of the promotion, a song from the film Hosanna… has been aired for the first time across all FM stations in Tamil Nadu. And on January 12, the official audio launch will take place in Chennai at a multiplex and AR Rahman will be present. On the occasion, a few songs from the film, which is 
scheduled to release on February 12, will be screened and all the singers will perform live. Audio trade predicts that VTV might go on to become the largest selling audio in Tamil film history, due to Rahmania. Gautham Vasudev Menon concludes with a smile, “Expectations from the film are tremendous and the pressure is on me now.”

Source : Times of India




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